Social Media Not So Profitable
In 2016, it would be considered ludicrous for an organisation to not have an online presence through social media.
We've heard it before. Brand awareness, interactions, and repertoire are just a few of the ways a company can benefit from having an active social media account. But, what if it doesn't pan out? What if an organisation invests ample time into social media, but there is no pay off?
These are a couple of the questions that organisations are confronted with. This is a day and age where all information is readily accessible, and clients can locate an organisation at ease.
One study in USA Today "found that about 61 percent of businesses don't see any return on investment in their social media activities". The image of your business online does not necessarily push someone to use your services.
Especially companies that deal with higher volumes of money, like construction companies, where prospective customers could be paying in the upwards of $50 000 for the job, "likes" on a Facebook page isn't always the most assuring indicator.
Online it's easy to hide behind the medium and wait for a response. In fact, a lot of people today prefer communicating via email rather than phone.
The most effective and real way to converse with someone is in person, not behind closed doors. While an organisation should value phone and email, it is most important that its representatives meet their clients in person. How can you make an impression of someone if you haven't seen them?
At some point along the line, you will have to go out and meet people in person to build contacts and secure jobs. Over ten percent of adults prefer to communicate virtually from the comforts of their homes rather than face-to-face (realwire).
If this number appears to be worrying for people in 2016, the Telegraph came out with statistics of a study showing that half of teenagers prefer to chat over smartphone than in person. The 'social' aspect of life and work appears to be found more and more behind a screen.
Whether society continued to adapts to this social media or not, organizations could be spending their precious time in many other areas of business than updating their social media profiles and still be successful.